Wednesday, April 3, 2013

Essie Avenue Maintain Review/Swatch 2013 Essie Madison Ave-Hue Spring Collection

Hello Everyone!  I'm back with a new Essie.  This is "Avenue Maintain" from the Spring 2013 Madison Ave-Hue Collection
Essie Avenue Maintain
I had no idea what the name meant.  "Avenue Maintain" ??? huh?  So I looked it up on the Essie site and here is what they have under the name "fashionably adroit, lovely parisian blue channels the je ne sais quoi allure of the capital of chic."  Ohhh, okay....NOW I get it... :-\
Essie Avenue Maintain
 Despite the strange name, the color is beautiful.  And guess what!? It's very opaque, like opaque in one coat.  That is not typical with Essie polishes, so I was so impressed.

I hesitated when grabbing this one because I was convinced that I had a dupe at home.  And I don't!  Orly Blue Collar is probably the closest and that is a little more teal than Avenue Maintain.  Avenue Maintain is not even close to Essie Butler Please or Nails Inc Baker Street.  And it's way more blue than Where's My Chauffeur and colors like that.  It really is unique to my collection, and that makes me happy:)

Have you grabbed any new Essie's lately?

28 comments:

  1. Great swatches of this color. I love a good blue and am actually wearing this right now :)

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  2. I haven't picked up any of new Essies. I had on Essie Mint Candy Apple and looking at it on me, it looks so bright compared to other people's swatches...like maybe along the lines of Where's My Chauffeur? Weird...
    Thus, I think these colors while pretty, and look great on you, would be almost neon on me :-/

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    1. I think Mint Candy Apple is pretty bright too - I love it though:)

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  3. Gah!! I passed on this for the same reason as you thought you should but now I want it!! It's really gorgeous! And welcome back! :)

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    1. It's always nice to bring it home and not find a dupe:) Thanks...but now I broke the edge of my pointer!!! AHHHHH

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  4. Very nice, and your nails look great! Thanks for explaining the name, I was like ???? what?? I guess I'm too lazy to find out on my own though, lol

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  5. I just picked this up today! And for some reason, it was on clearance at Ulta, so I only paid $4.00 for it!

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  6. Very pretty! Your pics are always so lovely. I adore that bottle shot.

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  7. Such a gorgeous, perfect Essie-blue :)

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  8. Oh my goodness! This is beautiful. I'm usually really skeptical about blues but I think I could pull this one off!

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  9. Gosh, what a beautiful blue on you!! Love it! :D

    ~ Yun

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  10. Haha i love this color. I think the names of the collection are based off famous shopping squares across the world, not sure what one this is inspired by but i guess it's in paris ;) also, i think the opi on the far left of your photo is misnamed!

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    1. You are soooo right! That's Can't Find My Czechbook! I need to change that. I knew it was something that couldn't be found...a Chauffeur...a Czechbook....LOL. Thanks for catching that! Good eye.

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  11. This is a beautiful shade! At first glance, it does look easily dupeable, so I hadn't given it a second glance. You make it look gorg though!

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    1. I thought so too, but was pleasantly surprised at how unique it was.

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  13. The name comes from a beautiful street in Paris called Avenue Montaigne (could be pronounced in English as Avenue Maintain)- lots of fabulous ultra expensive stores that have the most amazing window displays. I was too intimidated to even step foot in them. I was lucky enough to live a few blocks away from this street when I lived in Paris. At Christmas time this street is breathtaking with all the lights in the trees and holiday windows.

    Breakfast at Tiffany's? Meh. Nothing like nibbling on a warm pan au chocolat while strolling down Avenue Montaigne!

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    1. Wow, that sounds AWESOME! Thanks for clarifying :) It's so cool to meet people from so many places around the world.

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  14. Darn you Essie, I was convinced I didn't need this blue! You have proved me wrong! ;)

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